Pratite nas

Graphic Design & Branding

We shape your brand’s visual identity and make sure it stays consistent wherever it appears — from your logo and website to packaging, catalogs, vehicles and promotional materials. We design logos, marketing materials, catalogs and brochures, packaging and labels, and prepare production-ready files.
>>>>>

A logo is the beginning, not the end of the story.

A strong brand is more than a logo. Visual identity includes color, typography, photography and other elements that work together to create a recognizable look for your business.

Without a clear visual direction, every new piece can look like it belongs to a different brand. A strong visual identity ties everything together — from your website and business card to packaging and promotional materials.

That is why our graphic design and branding work focuses on three key areas:

A DISTINCTIVE IDENTITY

A visual identity that fits your business and helps you stand out from the competition.

A CONSISTENT LOOK

Colors, typography and graphic elements that connect all your materials, from the website and social media to print.

PRACTICAL DESIGN

Design that does not just look good on screen, but also works on the real materials you use every day.

The goal is not just to look good, but to build a visual identity people recognize and remember.

What do graphic design & branding include?

Visual identity for Beauty Atelier Kriss

The scope is tailored to the project and can include:

  • research and definition of the visual direction
  • logo design
  • color palette and typography selection
  • development of supporting graphic elements
  • basic or extended brand guidelines
  • business-card and stationery design
  • flyers, posters and ads
  • catalogs, brochures and presentations
  • packaging, labels and stickers
  • graphics for websites and social media
  • vehicle, window and surface graphics
  • print-ready and digital file preparation

You do not need to know every format you will need in advance. Together we define which materials make sense to develop now and what can be added later.

A visual identity that can grow with your business

Visual identity for Madera Interijeri

A new business, an established company and an international brand do not have the same needs.

One client may need a logo, core colors and a few starter materials. Another may need a complete system that can be applied consistently across a website, packaging, catalog, vehicles and marketing campaigns.

We provide graphic design and branding for:

  • new businesses and companies
  • businesses changing their name or direction
  • established brands that need a visual refresh
  • products that need packaging or labels
  • companies entering a new market
  • organizations that want to unify existing materials
  • businesses that need web, branding and promotional materials in one place

We develop identities that are clear enough for consistent use and flexible enough for new formats and future growth.

Design that works across every format

 Visual identity for the German Red Cross Resilience Center, Rems-Murr region

A visual identity needs to work on a large screen, a small label, a printed brochure and a profile image.

That is why, during the design process, we already think about real-world applications:

  • how the logo will look at small sizes
  • whether colors work in both digital and print environments
  • whether the typography is readable
  • whether the identity is easy to apply
  • whether there are clear variants for different backgrounds
  • whether the entire system feels consistent across all channels

At the end of the project, we deliver files prepared for the agreed uses, so you can apply the identity correctly in future communication.

What does the branding process look like?

From the first conversation to a visual identity ready to use.

1. We get to know the brand

We talk about the business, audience, competition, values and the impression you want to create.

2. We define the direction

We define the visual character and prepare a direction that supports the business goals.

3. We shape the identity

We develop the logo, colors, typography and supporting graphic elements.

4. We apply the design

We test and adapt the identity across selected materials and formats.

5. We prepare the files

We deliver the agreed formats for print, web and other uses.

6. We keep building

When needed, we develop new promotional materials and expand the visual system.

Why choose Canis Liberi?

Why not?

  • branding, graphic design and web in one place
  • design built for real business applications
  • direct communication with the people working on the project
  • experience with both print and digital materials
  • the option to connect graphic design with 3D content
  • preparation for Croatian and international markets
  • support as new materials are developed

We do not create a visual identity for a single document or campaign. We build a foundation you can use consistently across your business.

Our Projects

Want a visual identity people recognize?

Let's Start

Frequently Asked Questions (FAQ)

What is the difference between a logo and a visual identity?

A logo is the core mark used to represent a brand. A visual identity is a broader system that includes the logo, colors, typography, graphic elements and rules for how they are used.

Yes. We tailor the scope to your needs, but before we begin we define where the logo will be used so it works well across different formats.

You receive the agreed logo versions and materials in formats suitable for print and digital use. A complete visual-identity project can also include guidelines for correct application — a brand-guidelines document.

Yes. We can modernize, simplify or expand an existing identity while preserving elements that are already recognizable and valuable.

Yes. We design flyers, business cards, catalogs, brochures, posters, packaging, labels and other materials, and prepare files for professional printing.

Yes. That is one of the main advantages of working with us. We can develop the visual identity and website as one connected project, creating a more consistent result.

Timing depends on the scope, number of materials and speed of feedback. After the initial discussion, we define the project phases and a realistic delivery timeline.

The price depends on whether you need a single item, a logo, a basic identity or a complete system with multiple applications. We prepare a quote based on the agreed project scope.